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- 1979 The following data can sum up the importance of the investments held by CAGIVA: more than 150 employees, an annual production of 40,000 motorcycles, an 8 model line-up with two-stroke engines ranging from 125cc to 350cc sold under the HD CAGIVA brand. - 1980 The entire production is branded under the CAGIVA name. The industry is now clearly known on the market as a fully operational factory capable of designing and building its own engines, frames and accessories.
- 1981 / 1982 The success immediately obtained on the market by CAGIVA is a result of sound marketing policy, first carefully thought of and then thoroughly implemented by the Castiglioni brothers. The idea is to build good quality products that anticipate competitor’s movements, fixing prices to a moderate level while assuring a good level of service. At the beginning of the eighties, this strong belief lets CAGIVA be the only Italian manufacturer to fight back the invasion of the Japanese brands.
The CAGIVA models are innovative and went on to develop new segments in the market place especially dominating the small displacement segment. The range spans from MX to Enduro and Street bikes with sales distributed internationally. There are more than 400 Italian retailers.
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